How Kunstrasen Has Improved Their Local Seo
Local SEO results were going downwards for Kunstrasen. Each of their four locations kept showing red numbers in Google Business Profiles. Sander Bouwer, owner of Kunstrasen: “Our main focus is not having customers in our physical shops, as we primarly sell via our online webshop. Though, it’s a nice extra add on to our revenue.”.
Sander noticed, that since latest Google updates, those physical customers did not find his shop in local results anymore: “We noticed that since updates in the summer of 2021, customers were unable (or less maybe) to find us in local SEO results. That was costing us quite a bit of money.”
“In Augustus 2021 we started working with Localium. It showed us what pain points were causing our low local SEO ranking. We noticed that Reviews were left unanswered (We had a 1 star rating!), the profiles weren’t optimized at all and Localium helped us with that matter. For instance, adding shop to our Business Profile helped.
Kunstrasen (And their Dutch, Belgian and Austrian equivalents “Kunstgrasnet”) improved a lot in the first 5 months after upgrading their Business Profiles with Localium.